“The future is friendly” – Telus

The mobile space has enormous potential in the business of health care. Canadians are relying more and more on mobile networks to help keep pace with increasingly mobile lifestyles. As a result, there are some pretty fantastic ways to stay connected no matter where we are.

Last fall, we launched our first national mobile app contest, Kiss My App which challenged undergrad students to come up with an idea that would benefit our patients and families.  In addition to harnessing the creative energy and out-of-box-thinking that students bring to their work, Kiss My App is looking to students to come up with fresh and innovative ways to identify and address what they see as perceived issues in health care.

With the contest down to five short-listed teams, the judging round is underway. While our student teams have been hard at work designing and building their apps, we have been busy putting together short videos on each team, establishing a great panel of judges that include representatives from within the hospital and our patient community, and securing some tech/social media experts to join us for the grand prize announcement in late March. We’re very excited to announce that well-known technology personality and host of Gear Guide, Marc Saltzman, will be the event’s keynote speaker and Evan Hadfield – known for being the man behind his dad’s wildly successful social media campaign from outer space – will be our event host. The event will take place on Tuesday, March 25 from 2 – 3pm at Brampton Civic Hospital’s Atrium.

From ideas about health care gamification to crowdsourced emergency department wait times, all of the student teams have obviously put a lot of thought and effort into their ideas.  They have different educational backgrounds, but they all have a single passion for improving health care.

I’m excited to see the results of this competition, and more importantly, I’m inspired to learn about new ideas from different perspectives. After all, these are the people who will drive health care in the future, into a new and different territory: mobile health.